RaceQuest Marketing Manager

William M. Catania

William M. Catania from racequest.com is an expert information provider for the Marketing Manager of racing. The RaceQuest Marketing Manager can help you find, manage, and keep racing sponsors.

More than 95% of racing sponsorship at the local and regional level is based on friendship deals. Drivers and team owners don't have enough time to go after sponsors, so they give up or never try. The greatest amount of sponsorship dollars can be found at companies that do not enjoy racing, and who are not race fans.

The skills learned and developed through the RaceQuest Marketing Manager program will cross over into other business you may do. Here are some of the information inside the RaceQuest Marketing Manager:

Ch 1: Doing Great Research (read excerpt)
Ch 2: The First Call
Ch 3: Winning Proposals
Ch 4: Winning Marketing Programs & Strategies
Ch 5: Closing the Deal
Ch 6: Keeping Sponsors
Ch 7: Public Relations
Appendix: Idea Guide (Five examples), Marketing Guide, Sponsorship Contact Log, Sponsorship Memory Jogger, Example Proposal

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Editorials(4) | Customer Reviews(0)

Editorials

Sample 3 of 4

RaceQuest Marketing Manager
William M. Catania


	Do you need more marketing tools for your toolbox?
	Dear fellow racer, Do you own a race team, track, or racing series? Are you looking for a competitive advantage that will help you approach most any type or size company with a proven sponsorship marketing strategy?... read full editorial

	What's inside the racequest marketing manager?
	Foreword: Marketing 101 Ch 1: Doing great research (read excerpt) Ch 2: The first call Ch 3: Winning proposals Ch 4: Winning marketing programs & strategies Ch 5: Closing the deal Ch 6: Keeping sponsors Ch 7: Public... read full editorial

	Proposal
	Proposal design: Looking for an unfair sponsorship advantage? Most recently, a proposal created by RaceQuest President Bill Catania was featured at the NASCAR Short Track Racing Summit by Dodge marketing executives, as... read full editorial