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| 1. | Do you need more marketing tools for your toolbox? |
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Dear fellow racer,
Do you own a race team, track, or racing series? Are you looking for a competitive advantage that will help you approach most any type or size company with a proven sponsorship marketing strategy?... read full editorial |
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| 2. | What's inside the racequest marketing manager? |
| Foreword: Marketing 101
Ch 1: Doing great research (read excerpt)
Ch 2: The first call
Ch 3: Winning proposals
Ch 4: Winning marketing programs & strategies
Ch 5: Closing the deal
Ch 6: Keeping sponsors
Ch 7: Public... read full editorial |
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| 3. | 7 Sponsorship Facts |
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* More than 95% of racing sponsorship at the local and regional level is based on friendship deals.
* Most drivers and team owners don't have enough time to go after sponsors, so they give up or never try.
* The greatest... read full editorial |
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| 4. | Proposal |
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Proposal design:
Looking for an unfair sponsorship advantage?
Most recently, a proposal created by RaceQuest President Bill Catania was featured at the NASCAR Short Track Racing Summit by Dodge marketing executives, as... read full editorial |
