• More than 95% of racing sponsorship at the local and regional level is based on friendship deals.
• Most drivers and team owners don't have enough time to go after sponsors, so they give up or never try.
• The greatest amount of sponsorship dollars can be found at companies that do not enjoy racing, and who are not race fans.
• With success at the local or weekly level, you will have the confidence and belief in motorsports marketing to pursue sponsors at the regional or national level.
• Local companies that do not understand racing will look to you as a consultant for them to market their products in motorsports.
• The skills learned and developed through the racequest marketing manager program will cross over into other business you may do.
• You do not have to sell - you do not have to sell - you do not have to sell! This process is built for those who tell, not sell or convince.
  

Editorials

2.	What's inside the racequest marketing manager?
	Foreword: Marketing 101 Ch 1: Doing great research (read excerpt) Ch 2: The first call Ch 3: Winning proposals Ch 4: Winning marketing programs & strategies Ch 5: Closing the deal Ch 6: Keeping sponsors Ch 7: Public... read full editorial
Current Editorial
3.	7 Sponsorship Facts
	* More than 95% of racing sponsorship at the local and regional level is based on friendship deals. * Most drivers and team owners don't have enough time to go after sponsors, so they give up or never try. * The greatest... read full editorial
4.	Proposal
	Proposal design: Looking for an unfair sponsorship advantage? Most recently, a proposal created by RaceQuest President Bill Catania was featured at the NASCAR Short Track Racing Summit by Dodge marketing executives, as... read full editorial

Customer Reviews