tv ratings

It use to be that a sporting event that aired on a cable station automatically got a lower rating versus one aired on one of the free over the air networks.

The NFL is slowly breaking that mold, and given the numbers there is no wonder why the NFL is pushing for more games in their season and more games on their very own network.

While some teams are struggling to sell out games, and many games have been blacked out in the local markets this NFL season, the TV ratings are through the roof and since the NFL shares its TV revenue with all 32 team equally that is good news for all.

NEW YORK (AP) -- The Giants' last-second win over the Cowboys at the opening of Dallas' new stadium drew the highest preliminary television ratings for a prime-time game in 11 years.

A small-market team and a short series often are guarantees of low television ratings for sports in this age of fractured audiences.

The 2008 World Series added to that double whammy the disjointing impact of a long rain delay and a suspended game.